The Georgia Breast Cancer is proud to partner with Brides Against Breast Cancer® (“BABC”) for its nationally renowned wedding dress sale and bridal show in Atlanta on Sunday, July 16, 2017. BABC will offer over 800 wedding dresses for sale off-the-rack during the event at the Buckhead Intercontinental Hotel.

BABC is a social enterprise company that shares it proceeds with the Georgia Breast Cancer Coalition.

“‘The Wedding Dress Experience™ and Bridal Show’ is the largest wedding dress sale event in the country where a bride can take a dress home that day!” said BABC CEO Drew Edwards. “We’re excited to kick off our national tour in Atlanta. As always, brides-to-be will find an amazing selection of designer wedding dresses up to 80% off the retail price while supporting breast cancer causes! We’re very proud to partner with the Georgia Breast Cancer Coalition,” Edwards said.

The Wedding Dress Experience™ and Bridal Show
Sunday, July 16, 2017
VIP 1st Look Event 10:00am – 11:30am
Dress Sales and Bridal Show: 12:00pm – 6:00pm
Intercontinental Buckhead Hotel, 3315 Peachtree Rd, Atlanta, GA 30326
Public tickets available:

The Wedding Dress Experience™ and Bridal Show will feature over 25 vendors while showcasing 800+ designer wedding dresses uniquely available to be tried on and bought at the show. Brides typically save up to 80% off retail pricing. While the average new designer wedding dress retails for $1,700, the average price for a BABC certified dress is considerably less at $600. Most dresses are priced $99 to $999 and couture dresses up to approximately $1,999 (original retail up to $8,500).

BABC dresses are either new, samples or in “like new” condition and are donated by bridal salons and individuals wanting to support breast cancer causes. BABC inventory includes dresses by famous designers Vera Wang, Maggie Sottero, Sophia Tolli, David Tutera, Allure, Liancarlo and more. BABC inventory comes directly from bridal salons and individuals across the nation.

Since 1997, the BABC organization has helped more than 50,000 women purchase affordable wedding dresses and raised millions of dollars for breast cancer causes.

For more information, visit